Deborah James poses with teen daughter Eloise as she announces In The Style clothing collection

Cancer campaigner Dame Deborah James has revealed she has helped design a clothing collection with a message of hope.

The 40-year-old mum-of-two, who has terminal bowel cancer, has tirelessly campaigned to raise awareness and vast amounts of cash for research into the cruel disease.

Her latest venture, announced on her Instagram account, is a clothing range in collaboration with In The Style and the main collection will be released online for shoppers later this year.

But those itching to get their hands on a piece can now buy a T-shirt, which Dame Deborah modelled in a picture with her daughter Eloise.

Printed with the words, 'rebellious hope' on it, people can buy the T-shirt from this link. The simple white tee is 100% cotton and costs £15 with all profits going to Cancer Research UK.

Dame Deborah took to Instagram to share the news with her 800,000 followers and said she has been working with In The Style for several months.

Dame Deborah has been battling bowel cancer for five years and is now receiving end of life hospice care at home.

On May 9, the former teacher set a £250,000 fundraising target but a mindblowing £6m was donated in less than a week after she made a heartbreaking 'goodbye' post.

Deborah moved to hospice at home care surrounded by her family after she "left no stone unturned" with treatments but said her "body just can't continue anymore".

In her post on Thursday about her clothing collection, she wrote: "I’m so excited to finally be able to share (at least part) of a project I’ve been working on for several months now.

"Together with the inthestyle team I’ve been creating and designing a collection of beautiful clothes to hopefully make us all look good and feel great!!!

"The main collection isnt quite ready yet, although some of you will have noticed recently I’ve been sporting a whole host of beautiful floral dresses – which I can confirm were worn for my visit from Prince William!"

She continued: "I cannot tell you guys how this partnership has kept me going through my hospital stays and taken me away from cancer.

"For years, I always talked about ‘Dressing up to make you feel better’ and over recent months all the ups and downs, being in and out of hospital, dressing up in nice clothes and popping on some Lippy has made a difference to my journey.

"Today though, as a sneak taster I wanted to share something really special….. As you all know I’ve always had a quote close to my heart… 'Rebellious Hope' so @inthestyle have kindly agreed with me to release a limited edition exclusive T-shirt in aid of @bowelbabefund which is available to order via the @inthestyle app NOW, with 100% of profits (minimum of £7.08 per t-shirt) from the sale of each one will be paid directly to Bowelbabe Fund for Cancer Research UK."

She added: "I am so thankful to the wonderful @inthestyle team and each of you for your support so far! I have added a link to the tshirt on my stories.

"I can’t wait (or sadly I will be leaving it up to my family and ITS) to share the rest of the collection, which I’m also excited to say that the plan for that collection is that all profits will be in aid of the Bowelbabe Fund for Cancer Research UK.

"Know that I’ve have had so much fun designing and curating everything and I hope you have just as much wearing it all x"

Although the main collection "isn't quite ready yet", she says there is already a "whole host of beautiful floral dresses" – one of which she wore for her visit from Prince William to give her the Queen's honour on Saturday.

For more information about The Bowelbabe Fund for Cancer Research UK, visit

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