BTS’ Jungkook Named Calvin Klein Ambassador, Stars In New Spring ’23 Campaign

Jungkook is putting his abs on display in this new Calvin Klein Spring ’23 campaign!

The 25-year-old entertainer and member of BTS has been named a brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear and makes his brand debut in the new campaign, with images and video shot by Park Jong Ha.

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“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me,” Jungkook shared in a statement. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”

“We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team,” says Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein.

In the campaign, Jungkook can be seen wearing the brand’s 90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

If you missed it, fellow K-pop star Jennie is also a Calvin Klein brand ambassador and starring in her own Spring ’23 campaign!

See all the photos in the gallery…

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