The most popular beauty products of 2021 have been revealed

Written by Morgan Fargo

Among the chaos of another year spent dealing with the pandemic, there were some highlights in 2021 – especially in the beauty world. 

We witnessed the birth of the expensive brunette hair colour and the anthropomorphic wolf cut. Hailey Bieber went dark, Zendaya affected an auburn ‘do and Succession debuted a chic flapper-inspired bob we couldn’t get enough of. TikTok users did TikTok things, such as fashioning tape into eyeliner aids, using setting powder as mascara primer and finding easy ways to perfect the french manicure. 

When it comes to what we were searching and adding to cart (and, boy, did we add to cart), there were some standout beauty heroes. From Clinique’s cult Black Cherry lipstick to Fenty’s Gloss Bomb Lip Cream, there were a few we couldn’t stop looking for. According to research from cosmetic experts Tajmeeli, there were 160 beauty products we loved to love in 2021. As a beauty insider, these are the nine I really rated. 

  • Nars Afterglow Lip Balm in Deep Throat

    Another formulation of their explicit bestseller, Nars released the Afterglow Lip Balm, a sheer wash of lightweight colour to hydrate and nourish dry lips.

    Shop Nars Afterglow Lip Balm in Deep Throat at Cult Beauty, £23

    buy now

  • Laura Mercier Secret Blurring Powder for Under Eyes

    Designed to seamlessly set cream and liquid products, Laura Mercier’s Secret Blurring Powder is cake-free and finely pressed, leaving you looking just applied, all day. 

    Shop Laura Mercier Secret Blurring Powder at Lookfantastic, £24

    buy now

  • E.L.F. Putty Blush in Maldives

    Infused with argan oil and vitamin E, this creamy, lightweight blusher melts into the skin for a natural flush. On brand and on budget, I’d snap up a few in different shades for your every blush need. 

    Shop E.L.F. Putty Blush in Maldives, £6

    buy now

  • BareMinerals Gen Nude Blonzer

    No, that’s not a typo – Bare Minerals really did combine a bronzer and a blusher to create a ‘blonzer’. In 2021, glow met flush, and we were all about it.

    Shop BareMinerals Gen Nude Blonzer, £24

    buy now

  • Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Night Crimson

    Charlotte Tilbury’s lipsticks are celebrated for their moisturising formula and nude-to-neutral colour range. Night Crimson, a deep plum-red, stood out this year for all the right reasons. Effortlessly vampy, it’s the note-perfect ode to 90s supermodel glamour.   

    Shop Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Night Crimson, £25

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  • Fenty Beauty Gloss Bomb Colour Drip Lip Cream

    Rihanna can do little wrong and her Fenty Beauty Gloss Bomb Cream is a testament to that. With zero shimmer, creamy colour and brilliant shine, it was my failsafe option this year when I wanted to elevate my make-up without veering into mirror-shine gloss territory.

    Shop Fenty Beauty Gloss Bomb Colour Drip Lip Cream at Boots, £13.60

    buy now

  • Clinique Almost Lipstick in Black Honey

    Glossy and sheer, Clinique’s Black Honey lipstick has long been hailed as a cult universal shade. The transparent pigment transforms into a slightly different colour on everyone, depending on your lip colour. 

    Shop Clinique Almost Lipstick in Black Honey, £18.40

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  • Maybelline Lash Sensational Sky High Mascara

    A product that went mega-viral on TikTok, Maybelline’s Lash Sensational Sky High Mascara does, fortunately, live up to the hype. Under a tenner, the product is seriously lengthening without the tell-tale clumps of multiple layers. 

    Shop Maybelline Lash Sensational Sky High Mascara at Boots, £9.99

    buy now

  • Charlotte Tilbury Cryo-Recovery Face Mask

    A reusable alternative to cooling sheet masks, Charlotte Tilbury’s innovative Cryo-Recovery face mask is flexible, cushioning skin with cooling metal and gel beads. Soothe inflammation and target acupressure points for a wonderful at-home facial experience. 

    Shop Charlotte Tilbury Cryo-Recovery Face Mask at Space NK, £49

    buy now

Main image: Stylist

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