POPSUGAR Beauty Awards: 21 Black-Owned Products Our Editors Can't Get Enough Of

Although the global unrest surrounding racial injustice has Black-owned businesses trending, let’s get one thing
clear: every day is a good day to amplify and elevate Black culture. That’s why we’re dedicating the second
month of our POPSUGAR Beauty Awards to the best in Black beauty.

Whether you are in the market for something new or don’t know where to start in building your routine, our trusted
editors have swatched, sniffed, and sprayed dozens of high-quality products from Black-owned brands to deliver 21 of
the best options for you to choose from. Some are ideal for a self-care staycation, while others offer a heavy hit of
hydration or champion 3A-4C curl patterns. No matter what you’re looking for, these are the makeup and skin-, hair-,
and body-care picks worth giving your coins to — over and over again.

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