It almost goes without saying that few of us are coming out of the pandemic the same people we were a year ago. Maybe you've come to a new understanding with sweatpants, ended up with exercise bike-induced back pain, or seen a veritable fort's worth of Amazon package boxes accumulate within your home — but at the very least, you probably went way too long without a haircut.
As a deeply cautious person, my now-vaccinated mom just got her first haircut since she started isolating last March. In the time since, she'd gone at it with a pair of Amazon hair scissors and a prayer — so if I had a time machine, I would first use it to smother baby Hitler, and then rewind time to hand her a bottle of Sol de Janeiro's split end-negating Brazilian Joia Strengthening and Smoothing Shampoo.
It's likely not the first product that the Brazilian line brings to mind, what with the runaway success of the brand's butt-firming Bum Bum Cream. So call this Sol de Janeiro's hidden gem: a Brazil nut- and buriti oil-infused formula that over 6,000 people give five stars on the brand's website and 200 say helped repair their split ends.
Shop now: $25; amazon.com and soldejaneiro.com
Within a few washes, shoppers say their hair feels stronger and their ends look healthier, culminating in the softest and fullest hair of their lives. "I've never had a product give me so much shine," one person with color-treated hair writes, adding that despite damage from dyeing it, within two days, their hair felt amazing and was an "unreal" level of glossy.
If the pandemic's been a wrecking ball through your emotional state (and hair routine), an Amazon shopper writes that it's the only hair product suited for the job. "Embarrassing as it may be… as someone with depression I don't shower or brush my hair as much as I should. My hair gets TANGLED," they write. "This is the FIRST and only shampoo and conditioner I've used that makes my hair manageable. It used to take me 20 minutes just to brush my hair out, but with these?? It took me less than five minutes and my hair is so silky smooth."
Even people who have cycled through salon and luxury brands like Kerastase, Oribe, Living Proof, and Olaplex write that the unlikely brand's hair care is unbeatable, "the shampoo of golden goddesses." Body comes through too, shoppers say, with fine hair left looking and feeling thicker than ever (so if the pandemic's also increased your hair shedding, it's potentially the best-smelling remedy).
The hydrating "miracle worker" packs Sol de Janeiro's trademark tropical perfume, an addictive scent that shoppers universally agree lasts for days, transporting them to their "happy place, aka summer, not a pandemic." Until real summer and herd immunity dawns, it's the best we can do.
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