How to Find the Best Products in Any Grooming Aisle

Five years ago, when you walked into your local drugstore, Lectric Shave was still taking up a significant percentage of the “man care” section. But the men’s grooming category has recently exploded, and there are loads of new products—not only from legacy brands but from upstart companies—at the places where you’re already shopping.


Getty ImagesAlex Wong

Target is redesigning its men’s sections to spotlight your grooming. “Our male guests view style as more than just apparel,” says Christina Hennington, SVP for merchandising, essentials, and beauty, and this modern outlook seems to have inspired the refreshed areas, which are packed with more than 600 products. Target has introduced cool niche brands like Byrd and Rebels Refinery, Internet favorites such as Harry’s, and items for men’s various skin tones and hair types, like those from Hue for Every Man. [Note: Gift sets aren’t just for the holidays. Most brands offer them year-round. They’re a great way to scoop up a ton of stuff at a slightly discounted price]


Getty ImagesSAUL LOEB

Stacked amidst your deodorant and dental-floss go-tos are Korean skin-care products, natural shampoos, and brand-spanking-new updates to the offerings you expect from companies you already love. It’s the perfect place to try novel things like acne patches (little stickers that start zapping breakouts overnight—and yes, they do work) and a kind of bodywash that comes out of the bottle already foamy (who needs
a washcloth?). [Note: Don’t be afraid to sniff. There’s no factor more important than scent when it comes to which products you’ll stick with.]


Getty ImagesTim Boyle

At its New York City store, Nordstrom has started to offer haircuts, shaves, spa services, and special events geared to men. “Men want their own space where they feel special and comfortable,” says Gemma Lionello, executive vice president of accessories and beauty. Not only do you get a judgment-free zone to ask questions and learn about new products, but you can also sample anything the store carries. (Pro tip: If they don’t have it, just ask.) Nowhere else has the same level of try-before-you-buy service. [Note: Do use testers.
Many stores have clearly labeled products available for testing. Plus: free stuff!]


Getty ImagesSean Gallup

It’s hard to beat the convenience of an Amazon Prime membership. The site sells almost everything, but dedicated men’s grooming sections make it simple to cut through the noise. There are even new “shops” specific to hair type, so finding an item that will work for you is a breeze. Our favorite feature, though, lets you easily subscribe to individual products so you never have to remember to reorder. [Note: Do read reviews. But in shopping, as in any kind of gymnastics, always throw out the highest and lowest scores.]

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