An innocent worker was brutally beaten by a drunken thug who tumbled into a shop stand after threatening him.
Boozed-up Scott Wilson fell into a display of Daz washing powder in the store on May 20 then picked up a metal pole and whacked shop assistant Mark Beveridge with it.
Mr Beveridge managed to wrestle the weapon from Wilson but was then battered by a series of brutal punches.
Wilson, a 30-year-old labourer, of Gateshead, had consumed 12 cans of Carling and a bottle of cider at the beach, Chronicle Live reports.
Newcastle Crown Court heard it was between 10.15 and 10.30pm on May 20 when Wilson went into the One Stop shop, in Sunderland.
He told Mr Beveridge and his colleague that he had been robbed of his keys, money and mobile phone and said he was not from the area and asked that they get him back to his home area.
Mr Beveridge tried to help by speaking to Wilson's friend on the phone, in an effort to explain where the shop was.
Wilson left but returned five minutes later, demanding to know if Mr Beveridge was going to ring the police and asking if he wanted him to smash the shop up.
Due to his aggressive behaviour, he was asked to leave but refused and a panic button was pressed.
Joe Culley, prosecuting, said: "After this he fell into a display stand.
"He got up and picked up a metal pole and used it to hit the victim a number of times.
"Mr Beveridge had to raise his arms to protect himself and the other witness said it was a complete frenzy."
Mr Beveridge was struck to the ear, eyebrow, arm and chest before grabbing the pole.
But Wilson then threw a number of punches at the victim, hitting him in the nose, cheek and chest as he shouted "Please stop."
CCTV shows he hit him five times with his fist before fleeing the shop.
The victim was left with blood streaming down his face and he collapsed on the floor, felt dizzy and had to be taken to hospital.
He had bruising to his ear, a swollen nose, a cut to his eyebrow and soreness to his arm and torso.
Mr Beveridge said in a victim impact statement: "Since this I'm struggling to sleep properly and I'm having regular flashbacks and headaches .
"I was bullied at school for many years and it's brought back those memories and I'm reluctant to go back to work.
"This made me feel less of a real man and I didn't attack him because I thought I would lose my job.
"I stayed on my feet because I thought he would stamp on my head and cause serious injuries because of how aggressive he was."
When Wilson was interviewed by police he said he couldn't remember the attack due to his state of intoxication then claimed he went looking for help and "they were cheeky". He later admitted he was disgusted with himself.
Wilson, of Kensington Terrace, Gateshead , who has six previous convictions including for battery last year, pleaded guilty to inflicting assault occasioning actual bodily harm.
Jailing him for 12 months, Judge Robert Adams said: "The defendant fell into a display walking backwards, knocking it over and it partly dismantled, leaving a metal pole, with which he then carried out what can only be described as a sudden and brutal attack.
"He struck him all over the body and is described as behaving in a complete frenzy."
The court heard Wilson was working as a labourer for Taylor Wimpey at the time and was wearing a work shirt with the company's name on during the attack.
Judge Adams said: "He has been sacked from his employment as a result of coverage this case has had."
He added: "This was late in the evening in a shop, in his workplace and was an assault on somebody providing a service to the public.
"The only appropriate punishment is custody because this was a brutal attack on someone working late at night in a shop. He was serving the public and it was completely unprovoked."
Rachel Hedworth, defending, said: "Ordinarily, despite an extremely difficult childhood, he has tried to put that behind him and live a law-abiding life.
"He worked for Taylor Wimpey but as a result of this matter being reported on the front page of the Evening Chronicle he was immediately dismissed from his employment and no longer has a job.
"He had drunk copious amounts of alcohol, which clearly has been a problem for some time."
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