Wes Nelson moved on from Megan Barton Hanson with fashion blogger Alicia 'Lissy' Roddy.
The 24-year-old full-time Instagram model has over 600,000 followers on the platform, where she keeps them updated with her luxury jetset lifestyle.
Lissy, who lives in Manchester, works with fast-fashion brands like Missy Empire, In the Style and Pretty Little Thing.
She is believed to have first met Wes, 21, after they both attended a fashion party in Dublin for Nasty Gal, and have been seeing each other for the past three weeks.
Lissy is also rumoured to have dated Mansfield Town footballer Tyler Walker, the son of former England defender Des Walker.
Wes's secret girlfriend often mixes her favourite designers like Gucci, Balenciaga and Dior with high-street names as she styles her outfits which receive thousands of likes per post.
As well as fashion blogging and dating reality stars, Lissy spends her spare time jetsetting around the world.
Last year she attended Coachella to see Beyonce perform, attended New York Fashion Week and recently went on a trip to Dubai.
The model, who attended Nottingham University to study business management, splits her time between Manchester and London.
She also has a channel on YouTube where she posts vlogs giving advice on fashion and beauty.
According to The Sun Online , Wes and Lissy have been dating for a few weeks and is the reason why the Love Island star was so adamant he wasn't getting back together with his ex.
An insider told the publication: "He's been seeing Lissy for a few weeks now.
"Although it's early days – they've been inseparable… Wes is having a really good time getting to know Lissy, they've been on some nice dates…"
The news comes just days after Mirror Online's exclusive pictures showed Wes going home with a student after a night out in Nottingham on Tuesday.
The pictures are believed to have infuriated Megan, who claims Wes had promised a birthday trip to Morocco to try and rebuild their relationship.
Wes is said to have met Lissy weeks after he made the promise to Megan.
The Love Island couple split in January after Wes started Dancing On Ice, and Megan admitted being jealous of his close bond with skating partner Vanessa Bauer.
The latest news is sure to wreck any chances they had of getting back together.
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